What's hot in photography? To some extent, as a photographer that's up to you to decide. In artistic fields, even when those fields are related to your business, trends come and go, and a single spark can become so hot that it seems to catch the whole world on fire.

Photo books give you the opportunity to express yourself. Here are 5 hot ways to use them:

• Unique portfolios. A photo book can be a way of showcasing your best work - and making sure that your images and name stand out.
• Gifts for clients. If you take marketing shots, why not say thanks to you best clients with a photo book of the images that have helped to set them apart?
• Print options for clients. Wedding photographers can create a unique album for the couples they work with.
• To tell a story. Share your best work, include images, find the right words and combine them into something new.
• Donate to a cause. If there's something that you believe in, a particular cause, look at it, work with them to capture the right images and use photo books to help gain publicity for that organization.

How will you use your photo books?