As a photographer, one of the things that you'll be focused on is increasing your sales - with professional photo books you'll find that you're able to do just that.

1. With professional photo books, you'll find that you're able to create a better portfolio - one that will stand out to gallery owners. More exhibitions can lead to more sales.
2. Photo books allow you to showcase the photos that you haven't brought with you to interested customers; whether you've brought 50 prints with you or 15, you never know which photos will be the most intriguing to buyers.
3. Creating photo books allows you to identify themes for your work. Wedding photographers may wish to show the different ways in which they shoot outdoor weddings or those for couple with different traditions.
4. With photo books, you'll be able to offer your clients a new way to purchase photos - an opportunity to share their memories with others in a more cohesive way.

Simply by looking at the “big picture” of using photo books, you'll see that there are a number of ways in which the right tools can help you to increase sales.