Part of marketing your photography business is always going to come down to one thing: who you know. More specifically, when it comes to being a photographer, a lot of getting the word out about what you do is dependent on how many people within your local area are familiar with the work that you do.

Photo book marketing is a great resource when you want to be sure that the people who see your work are going to remember it.

When you use photo book marketing along with local networking, you can be sure that:

1. The photos that you take will be seen;
2. The photos that people in your community are looking at can be cropped and angled to look their best;
3. The photos in a printed photo book - unlike those in a traditional portfolio - stand out simply because the format is different.

Because your photos will stand out more when you market with photo books, you will be able to discover that your local networking is more effective. Simply put: when you're presenting your work differently from the ways in which others do, it stands out and that has an impact.

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