When you offer printed photo books to your clients, it's essential that you pay attention to the quality of the book. On one hand, that means paying close attention to your images and ensuring that your professional work lives up to your own standards.

On the other hand, it means taking the time to make sure that the printed photo books that you create are of a quality that is satisfying to you; when you test out printed photo books, are they they same quality as a book that you would choose to buy in a bookstore or from one of your mentors?

Ultimately, that's the key to why quality matters when it comes to choosing printed photo books: the books that you distribute should be of a quality that you would expect them to have. It's with the printed photo books that you present your clients that you establish yourself as a professional.

Shouldn't you make an effort to ensure that the printed photo books that you provide your clients are of a higher quality than those that they could order for themselves?