When your focus is on creating printed photo books for your clients - or even to promote a cause or showcase some of your best work - one of the most important things that you can do is to take the time to choose the right photos.

When you choose the right photos, you'll find that it's a lot easer to create a certain feel: want to be sure that there's a sense of free-spirited fun throughout the photo book? Make sure that you are choosing the photos in which laughter and smiling and even a bit of silliness are present.

Likewise, if one of the factors that you'll want to think about is color which, in photography can have an impact on the theme that you choose. The right photos can serve to unify the theme, but it's also possible - if you're looking to create a focal point - to choose those photos that you want to make stand out.

When you're creating a photo book, choosing the right photos is essential: think like a designer, understand what will make the difference; understand what it's going to take to create the look that will suit your needs and give you exactly what you were looking for.