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Photo Book Marketing: Making Sure That You Come Off as a Professional - July 16, 2008

When it comes to photo book marketing, making sure that you're choosing the right photo books is essential. After all, when it comes to photo book marketing, you aren't just showing people your images, you're either encouraging them to show your work, encouraging them to hire you for a job or you're showing off your talents for another reason.

Regardless of your motivation for photo book marketing, it's important to remember that your goal is, at least in part, to have a positive impact on the person who is looking though the book at your work. If you choose a low quality photo book, it's entirely possible that they will not be seeing what you want them to:

  • If pages come loose from the binding, you're not going to look as though quality tops your list of commitments.
  • If the inks that are used to print the photo book don't accurately show the color, there are going to be questions about what you are capable of.

On the other hand, when you choose a professional quality book - a photo book geared towards professional photographers that uses library quality bindings and high end inks - you can be sure that those who you are marketing your work to will see only the best of what you have to offer.


Download our free FamilyMemories™ software today to start creating your photobook! We will be providing many useful photo book tips on these pages to assist you with creating beautiful coffee table books


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What Do People Say

Laura, from Underwood, WA
"I just loved my photobook. The color of the photos is just great! I started my photobook last Saturday afternoon and put over eighty photos in the book, finished, proofed and placed the order Sunday afternoon. Now I have the book, this is unbelievable! My husband could not believe I made such a professional book myself! I will definitely make another one for my mom soon. Thank you! "