When you're looking into ways of having a more positive impact on your clients - a tool that will help you to get them to invest in additional prints - one option that you'll want to look into is printed photo books.

There's something about printed photo books that is markedly appealing to people. Much like you may enjoy looking at coffee table photo books (if only to identify the techniques that other photographers have used), your clients are going to enjoy leafing through printed photo books.

When you offer them printed photo books that are created around their images, their families, their events and the things that matter to them the most, you're able to give your clients something far more precious than a photographic print: you're contributing and helping them to tell their stories. More importantly, you're creating a keepsake - a version of their story that you can be sure that they pass down for generations to come.

When you offer printed photo books to your clients, you'll find that more than just their story can be passed down, but also that your work will be a big part of it.

Most people love printed photo books because they enjoy seeing their stories unfold, most photographers love printed photo books because they ensure that their work lasts.